UK Staycation Statistics 2025: Why Luxury Lodges Come Out On Top

The UK staycation market has never looked stronger, with more Brits choosing to holiday closer to home.

From coastal escapes to countryside retreats, the demand for domestic breaks is shaping a booming industry, and one area seeing particular growth is luxury holiday lodges.

By looking at the statistics below, you can see that the growing popularity of staycations – especially those centred around golden sandy beaches, premium leisure facilities and self-catering – isn’t a passing trend.

The Rising Popularity of UK Staycations

We might only be two thirds of the way through 2025, but it’s already proven itself to be another landmark year for domestic tourism.

With holidaymakers swapping long-haul flights for lodge breaks, and saying goodbye to crowded beaches in favour of private hot tubs, it’s safe to say staycations in the UK are on the rise.

Coventry, Dundee and Lancashire

Coventry, West Midlands (72%) and Dundee, Scotland (69%) top the list of UK staycation spots, offering a mix of culture, attractions and accommodation options.

Lytham St Annes in Lancashire (67%) isn’t far behind.

Affordability is Key

61% of Brits named cost as the top factor when planning a trip.

This positions lodge ownership as a cost-effective long-term solution.

With a luxury lodge, you can enjoy multiple holidays throughout the year, without having to constantly book hotels.

Plus, you also have the chance to generate income by renting out your luxury holiday lodge.

New Destinations

37% of Brits are planning to visit a new destination this summer, with Gen Z leading the charge.

Luxury lodge owners in trending coastal or countryside locations stand to benefit from this curiosity-driven demand.

Four-Legged Friends

Pet-friendly travel is booming, with a 28% rise in demand.

Families want to take their four-legged companions with them, making pet-friendly luxury lodges especially attractive for rental income.

Luxury Holidays in London

London tops the list as the most popular domestic destination, but coastal towns dominate the fastest-growing staycation hotspots – the type of settings where luxury lodges thrive.

Tours and Experiences

90% of Brits said tours and experiences are an important part of their travel budget, showing that today’s holidaymakers are looking for more than just a place to stay.

They want a base for adventure, and where better than stunning lodge?

What Holidaymakers Look for in Staycations

With staycations now a mainstream choice rather than a fallback option, travellers expect the same level of quality, comfort and flexibility they’d find abroad.

For many holidaymakers, luxury holiday lodges tick every box.

Why Luxury Lodges Come Out on Top

Luxury Lodges Are Affordable

Guests want value for money, which makes self-catered lodges especially appealing.

Families can avoid the expense of multiple hotel rooms and enjoy their own space without compromising on comfort.

Holiday Homes Somewhere New

Brits are looking to try somewhere different this year.

Luxury lodges in less traditional spots, particularly coastal and countryside settings offer the perfect gateway for explorers.

Pet-Friendly Lodge Breaks

More holidaymakers want to bring their dogs on a luxury self-catering holiday, and a private lodge with outdoor space provides the ideal solution.

Fun for the Whole Family

Many Brits now consider tours and activities as part of their holiday budget.

A luxury holiday lodge located near walking trails, beaches or local attractions becomes a base for adventure rather than just a place to sleep.

Lodge Holidays: The Perfect Blend of Comfort, Convenience and Cost

They combine the independence of self-catering with high-end amenities – private hot tubs, stylish interiors, outdoor decking, and flexible layouts – making them versatile for both family breaks and romantic escapes.

For travellers, lodge holidays feel indulgent yet practical.

For owners, they offer unmatched appeal to a broad range of guests, ensuring strong rental potential year-round.

Why Luxury Holiday Lodges Are in Demand

With more people opting for regular UK breaks, luxury lodges are perfectly positioned to meet demand.

Here’s why:

More Holidays, Less Hassle

Owning a lodge means you can enjoy spontaneous lodge holidays without the stress of booking hotels or dealing with inflated seasonal prices.

Strong Rental Potential

When you’re not using it, your holiday lodge can generate income.

With Brits increasingly seeking pet-friendly, coastal and countryside lodge holidays, luxury lodges are exactly what holidaymakers are looking for.

Appealing to Modern Travellers

Holidaymakers value comfort, flexibility and experiences.

A holiday lodge offers all three, providing a stylish base for exploring local attractions and taking part in tours and activities.

Long-Term Investment

As staycations become the norm rather than the exception, luxury lodge ownership offers both lifestyle value and financial resilience.

Luxury Self-Catering

Going on holiday can be expensive, especially if you’re forced to eat at restaurants multiple times.

But, with a holiday lodge, self-catering is always an option thanks to having a fully equipped kitchen.

From the Lake District to North Wales: Start Planning Your Lodge Ownership

With cost-conscious Brits seeking new experiences, pet-friendly stays and coastal getaways that the whole family can enjoy, the demand for high-quality accommodation continues to rise.

For buyers, a luxury lodge represents both a smart investment and a personal retreat.

You can enjoy the freedom to enjoy more lodge holidays at top holiday resorts, while tapping into one of the fastest-growing segments of UK travel.

If you’ve been considering lodge ownership, 2025 might just be the perfect time to make the move.

Whether you’re seeking relaxation, tranquillity, closeness to the beauty of nature or endless entertainment, you won’t struggle to find a spacious holiday home that works for you.

Sources: Away Resorts and Tripadvisor