Luxury Lodges and Lodge Breaks: What Are The Facts and Figures Saying?
If you’re considering buying a luxury lodge in the UK this year, the numbers are firmly in your favour.
The luxury lodge market continues to attract both holidaymakers and investors, and with shifting travel trends, there are big opportunities for those ready to take the leap.
Luxury Lodge Holidays: 2025’s Big Holiday Home Statistics
Demand for UK Travel is Growing
Staycations remain strong in 2025.
Spend on overnight trips in England was 5% higher in 2024 than in 2023, and 3% higher than in 2022.
This steady rise signals not just a post-pandemic rebound, but a sustained appetite for domestic holidays and luxury lodge holidays.
Large towns and cities are still the most popular destinations, with their share growing from 44% in 2022 to 46% in 2024.
However, this doesn’t mean rural retreats are overlooked.
Luxury holiday lodges offer something urban getaways can’t – space, privacy and that luxury home-away-from-home feeling.
Solo Travel is Booming
One of the biggest surprises of 2024 was the growth in solo staycations, with bookings rising by 28%.
This trend makes compact, one-bedroom luxury lodges and holiday lodges an attractive investment.
Smaller properties often see fewer running costs while still generating strong yields.
Brits Are Spending More on Breaks
Holiday budgets are on the rise.
In 2025, Brits are expected to spend £1,292 on their main UK break, up from £1,070 in 2024.
This increase shows consumers are willing to pay more for premium facilities, which is good news if you’re looking to position your luxury holiday lodge as a luxury escape rather than a budget option.
Occupancy Rates and What Affects Them
The average occupancy rate for holiday lets in the UK currently sits at 32%.
But, averages only tell part of the story.
- The size of the property makes a difference
- Location is a big factor
- Pricing strategy matters, competitive versus profitable
- Your marketing approach can encourage bookings
All of these make a major difference to how full your luxury lodge calendar will be, if you do decide to rent it out.
Holiday Home Features That Boost Bookings
Data shows that travellers around the country are willing to pay more for the right extra.
Pet-Friendly Holiday Lodge Stays
Searches for pet-friendly holidays are up 60% since 2019.
Luxury lodges that welcome pets will likely secure more bookings per year and higher revenue than those that don’t.
Private Hot Tubs
Installing a hot tub in your luxury lodge could increase your revenue by as much as 37%.
It’s an upgrade that often pays for itself within a couple of holiday seasons.
Hot tubs are no longer a nice-to-have, but often deal-breakers for holidaymakers searching online.
What to Look for in a Luxury Lodge
Buying a lodge isn’t just about the purchase price, it’s about creating a property that consistently attracts bookings and delivers strong returns.
With an increasing number of holidaymakers looking for luxury lodge holidays, there’s a lot of earning potential out there.
But, this relies on you choosing the right holiday lodge.
Here are the key factors to consider when choosing the right lodge.
Luxury Holiday Lodge Location
Where your lodge is situated is the single biggest factor influencing demand. Look for:
Lodge Location: Proximity to Popular Destinations
National parks, coastal hotspots and areas near thriving towns and cities consistently draw holidaymakers.
Holidaymakers regularly choose lodges close to golden sandy beaches, stunning locations and beautiful countryside, ensuring there’s something for the whole family to enjoy.
From Cornwall to the Lake District, North Wales to Scotland, there’s no shortage of lodge locations for you to discover.
Year-Round Lodge Holiday Appeal
Properties near attractions that operate in all seasons – such as walking trails, spas, entertainment and cultural sites – tend to achieve higher occupancy.
Whether you’re a fan of family fun, exciting adventure or relaxing in a sauna, ensuring year-round lodge appeal means you’ll get the most out of your lodge.
Transport Links
Good road access and nearby train stations make your lodge more attractive to city-based travellers looking for a quick getaway.
Even being a short drive from a main station makes a difference to how easy it is for someone to visit.
Lodge Size and Layout
The size of your lodge dictates the type of guests you’ll attract, and how much space your family will have.
Open-plan lodges are especially popular, as this layout allows everyone to spend time together, relax and really make the most out of the space.
Lodges with one or two bedrooms are perfect for solo travellers and couples, particularly as solo bookings grew by 28% in 2024.
For many holidaymakers, a master bedroom is enough.
Medium Lodges
For those looking to escape with the whole family, lodges with two or three bedrooms provide much more space.
These appeal to families seeking space and convenience.
Lodges with four or more bedrooms can attract groups and multigenerational breaks, often commanding higher nightly rates.
Plus, they provide open-plan living areas for when you want to escape with all the family and a handful of friends.
Think carefully about the market you want to serve and choose a lodge size that matches, also ensuring it has everything your own family needs in a holiday home.
Standout Luxury Lodge Features
Amenities make a property memorable and bookable.
Some of the most in-demand features include:
- Pet-Friendly Lodges – With searches for pet-friendly breaks up 60% since 2019, pet-friendly lodges are a must for many travellers who want to take their dog with them.
- Private Hot Tubs – A simple addition to private decking that could boost revenue by 37%.
- High-End Finishes – Quality interiors, stylish kitchens, premium master bedrooms and modern bathrooms reinforce the luxury aspect of spending time in a luxury lodge.
- Outdoor Decking – Not only does outdoor decking provide somewhere to sit and unwind outside, it extends the usable space of a lodge.
Flexibility and Outdoor Space
Guests increasingly want experiences as much as accommodation.
Outdoor decking, private gardens and access to walking trails or nature are big draws.
Equally, flexible spaces – like sofa beds or multi-use rooms – can make your lodge appeal to a broader audience without significantly increasing costs.
Even if the lodge is in the Lake District or North Wales, where outdoor space is easy to find, it’s always nice to have a private area for relaxation.
Marketing Potential
Even the most stunning lodge won’t book itself.
Choose a property that photographs well, stands out online and has unique selling points.
It’s important that the beauty of the lodge can be conveyed in images, as this is what captures holidaymakers’ attention first.
This includes views, proximity to a landmark or a quirky design.
These details can give you a serious edge on booking platforms.
Self-Catering Facilities
Most holiday resorts have restaurants on-site or nearby, but many holidaymakers in the UK prefer to cut costs by catering for themselves.
Self-catering facilities can turn a standard lodge into a luxury space, especially if the lodge has a fully equipped kitchen and a dining area.
If someone is staying for a weekend or longer, there’s a high chance they won’t want to eat out every night.
Why Now Is the Time to Invest in Luxury Holiday Lodges
The combination of rising holiday spend, growing demand for staycations and the trend toward luxury amenities means 2025 is a promising year for lodge investment.
Whether you’re looking at a cosy one-bed holiday lodge designed for solo travellers or a larger, pet-friendly luxury lodge with a hot tub, the stats suggest strong earning potential for owners.
The key is to position your property where the demand is, and with the right features to stand out.
Whether you’re already part of the lodge ownership world, or you’re thinking about investing in a holiday home your children can enjoy, you’ll be pleased to know that the stats support your plans.
Sources: The Sykes Staycation Index 2025, Visit Britain and Coast & Country
