Explore Lodges Privacy and Cookies Policy

Last updated: August 2026

Explore Lodges respects your privacy and is committed to protecting your personal information.

This Privacy & Cookie Policy explains what information we collect, how and why we use it, who we may share it with, how we use cookies and similar technologies, and your rights.

Explore Lodges is a trading name of Parklink (SW) Ltd.

1. Who We Are

Explore Lodges is operated by:

Parklink (SW) Ltd
7 Pengelly Close
Kingsteignton
Newton Abbot
Devon
TQ12 3FZ
United Kingdom

Company Registration Number: 13579569
Privacy enquiries: [email protected]
ICO Registration Reference: ZB225756

Parklink (SW) Ltd is the data controller responsible for personal information processed through Explore Lodges for its own purposes.

Where we pass an enquiry to a holiday park, advertiser or seller, that organisation may become an independent data controller for its subsequent use of your information.

2. Information We Collect

Depending on how you use Explore Lodges, we may collect:

Your name
Email address
Telephone number
General location
Parks, lodges or locations you are interested in
Lodge and holiday home buying preferences
Budget or other preferences you provide
Messages submitted through our forms
Marketing preferences
Account information
Listing and advertising information
Records of communications with us
IP address, browser and device information
Website usage and analytics information
Email engagement information, where applicable

We only collect information reasonably required for the relevant purpose.

3. Lodge & Park Enquiries

A core part of Explore Lodges is connecting prospective buyers with relevant holiday parks, lodge developments and sellers.

Specific Enquiries

If you enquire about a specific park, lodge, holiday home, property or brochure, your enquiry will normally be supplied directly to the relevant park, advertiser or seller so they can respond.

We do not distribute that specific enquiry as a lead to competing parks.

Location & Broader Enquiries

You may also submit a broader enquiry based on your preferred location, region, property type or multiple locations.

In these circumstances, Explore Lodges may match and supply your enquiry to relevant participating parks based on the preferences you have provided.

A broader enquiry may therefore be supplied to more than one relevant partner.

Information We May Share

Depending on your enquiry, information supplied may include:

Name
Email address
Telephone number
Park or property of interest
Location preferences
Buying preferences
Any message or additional information you submit

4. What Happens After an Enquiry?

Once your enquiry has been supplied to a park, advertiser or seller, they may contact you directly regarding your enquiry.

That organisation may act as an independent data controller for its subsequent use of your information.

Explore Lodges and Parklink (SW) Ltd remain responsible for information we continue to hold and process for our own purposes.

5. Explore Lodges Email Marketing

Explore Lodges maintains an audience of people interested in lodge and holiday home ownership.

Where you have opted into marketing, or where we are otherwise permitted by applicable law, we may send you:

Lodge ownership advice
Buying guides
Useful news and information
New lodges and holiday homes
Relevant ownership opportunities
Park recommendations
Selected park promotions
Offers, events and open days

Specific Enquiries & Marketing

Lead distribution and Explore Lodges marketing are separate activities.

If you make a specific enquiry about a particular park, lodge or brochure, that specific enquiry is supplied to the relevant park or seller and is not distributed as a lead to competing parks.

If you also receive Explore Lodges marketing, you may continue to receive ownership information, recommendations and selected relevant park promotions.

Submitting an enquiry to a particular park or seller does not affect your separate marketing preferences with Explore Lodges.

You can unsubscribe from our marketing emails at any time.

6. Why We Use Your Information

We may use your information to:

Process and deliver enquiries
Match broader enquiries with relevant parks
Operate Explore Lodges
Provide and manage accounts
Manage advertisers and park partners
Publish and manage listings
Respond to questions and provide support
Provide marketing where permitted
Personalise relevant content and recommendations
Improve our website and services
Measure website and marketing performance
Understand engagement with our communications
Prevent fraud, misuse and security issues
Maintain appropriate business records
Comply with legal obligations

7. Our Lawful Bases

Depending on the activity, we may rely on:

Contract – where processing is necessary to provide a service you have requested or perform an agreement with you.

Consent – where you have actively consented to a particular use of your information, including electronic marketing where consent is required.

Legitimate Interests – where processing is reasonably necessary to operate, improve, secure and administer Explore Lodges, provided those interests are not overridden by your rights.

Legal Obligation – where processing is necessary to comply with applicable law.

For electronic direct marketing we also consider the requirements of the Privacy and Electronic Communications Regulations (PECR).

8. Who We Share Information With

Depending on how you use Explore Lodges, information may be shared with:

Holiday parks and lodge developments
Park groups
Dealers
Private sellers
Relevant advertisers
Technology and hosting providers
Email and communications providers
CRM and lead-management providers
Analytics providers
Payment providers where applicable
Professional advisers
Regulators or authorities where legally required

We only share personal information where there is an appropriate reason to do so.

9. Park Partners & Advertisers

Where a park, dealer or advertiser joins Explore Lodges, we may process business contact information relating to its owners, employees, sales staff or representatives.

We may use this information to manage the relationship, provide accounts, deliver leads, provide support, manage subscriptions and payments and communicate about our services.

10. Private Sellers

If you advertise a lodge or holiday home privately, we may collect information necessary to create and manage your advertisement, process applicable payments, communicate with you and deliver buyer enquiries.

Information forming part of your advertisement may be publicly visible.

We will not intentionally publish private contact information unless this forms part of the service requested or you have agreed to its publication.

11. Cookies & Similar Technologies

Explore Lodges uses cookies and similar technologies to operate the website, remember preferences, understand how people use our services and, where permitted, measure and improve our marketing.

Cookies are small files stored on your device.

We may also use similar technologies such as pixels, tags, scripts and browser storage.

Current ICO guidance applies the relevant rules to these wider storage and access technologies as well as conventional cookies.

12. Types of Cookies We Use

Essential

These are required for Explore Lodges to operate correctly and securely.

They may support:

Website security
Forms and enquiries
User accounts
Navigation
Website functionality
Remembering privacy choices

Analytics & Performance

These help us understand how people use Explore Lodges, including how visitors find us, which pages are viewed and how visitors interact with the website.

We use this information to understand performance and improve our services.

Functionality

These may remember choices or enable additional website features.

Advertising & Marketing

Where permitted, these technologies may help us:

Measure advertising performance
Understand how visitors find Explore Lodges
Measure enquiries and conversions
Improve our marketing
Make advertising more relevant

Where consent is required, non-essential technologies will only be used in accordance with your cookie choices.

13. Third-Party Services

Explore Lodges may use third-party technology providers for:

Analytics
Search and advertising
Social media
Maps
Video and embedded content
Email and communications
Website functionality
Security and performance

These services may use their own cookies or similar technologies when enabled.

Third-party providers are responsible for their own privacy practices.

14. Google Services

We may use Google services for website analytics, advertising, maps, search visibility and marketing measurement.

Depending on the services enabled and your cookie preferences, Google may use cookies or similar technologies to collect information about interactions with Explore Lodges.

Where consent is required, relevant non-essential Google technologies will only be enabled in accordance with your cookie choices.

15. Managing Your Cookie Choices

When you visit Explore Lodges, you can manage applicable cookie preferences through our cookie consent controls.

Depending on the technologies being used, you may be able to:

Accept non-essential cookies
Reject non-essential cookies
Select the categories you allow
Change your choices later

Essential technologies may operate without consent where legally permitted because they are necessary to provide the website or a service you have requested.

You can also control or delete cookies through your browser settings.

Blocking some technologies may affect how parts of Explore Lodges operate.

The ICO says users must be told what relevant technologies do and why; where consent is required, it must involve a clear positive action and non-essential technologies should not be set beforehand.

16. Email Engagement

Where permitted, we may measure engagement with our emails, such as whether an email has been opened or a link clicked.

This helps us understand which communications are useful and improve the relevance of our emails.

17. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting and legitimate business requirements.

This may include retaining:

Enquiry records to manage and evidence lead delivery
Marketing information while you remain subscribed or where otherwise permitted
Suppression records to respect unsubscribe requests
Partner and advertiser records during the relationship and for an appropriate period afterwards
Transaction and accounting records where legally required

When information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.

18. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

No internet-based service can guarantee absolute security.

19. International Data Transfers

Some technology providers we use may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure the transfer complies with applicable UK data protection requirements.

20. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

Access your personal information
Correct inaccurate information
Request deletion
Request restriction of processing
Object to certain processing
Request transfer of certain information
Withdraw consent where processing relies on consent
Object to direct marketing

Your Right to Object to Marketing

You can object to the use of your personal information for direct marketing at any time.

You can unsubscribe using the link provided in our marketing emails.

We may retain limited information on a suppression list so we can remember and respect your preference.

21. Children

Explore Lodges’ ownership, enquiry and advertising services are intended for adults.

We do not knowingly seek to collect personal information from children for these services.

22. Third-Party Websites

Explore Lodges may contain links to websites operated by parks, advertisers, sellers and other third parties.

Those organisations are responsible for their own privacy practices.

23. Complaints

If you have concerns about how we handle your personal information, please contact us:

[email protected]

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

24. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes to Explore Lodges, our technology, services, business practices or legal requirements.

The latest version will be published on the Explore Lodges website with the date it was last updated.

25. Contact Us

Explore Lodges is a trading name of Parklink (SW) Ltd

Parklink (SW) Ltd
7 Pengelly Close
Kingsteignton
Newton Abbot
Devon
TQ12 3FZ
United Kingdom