UK Staycation Trends All Luxury Lodge Owners (and Future Owners!) Should Pay Attention To

The UK staycation market has transformed over the last few years, becoming one of the most exciting sectors in travel and leisure.

For those who already own a luxury lodge – or are considering investing in one – the latest trends show that demand is only set to grow.

With more people choosing holidays closer to home, owning a luxury lodge isn’t just a lifestyle purchase, but a smart long-term investment.

luxury lodge

Luxury Holiday Homes Are Taking Centre Stage

The UK staycation market was valued at £25.3 million in 2025, and it’s not slowing down.

In fact, it’s projected to grow at a steady 6.1% CAGR, reaching around £45.5 million by 2035.

This upward trajectory highlights the strength and resilience of the sector, even as international travel resumes.

Notably, a recent survey of over 2,000 UK adults found that 61% are now more likely to take a staycation than before, and this includes booking luxury lodge holidays.

That shift in mindset represents a significant opportunity for luxury lodge owners looking to rent out their properties or appeal to buyers who want the flexibility of their own holiday home base.

With more holidaymakers and potential buyers swapping golden sandy beaches abroad for rolling hills, stylish interiors and self-catering countryside retreats, luxury holiday lodges are rising to the top of accommodation lists.

Luxury Holidays in the UK: Why Brits Are Choosing Staycations

The reasons behind this trend are as practical as they are emotional:

  • 43% of people say holidays closer to home are simply easier.
  • 35% prefer them because they’re less stressful than travelling abroad.
  • 35% say affordability is the key driver.

For luxury lodge owners, this means more guests looking for comfort, convenience and high quality accommodation within easy reach of home. If you are considering which lodge to buy, be sure to explore recommendations and guidance on leading manufacturers.

Whether you’re a luxury lodge owner in the Lake District, or you’re thinking about buying a holiday lodge in North Wales, a growing number of Brits are packing up the whole family and chasing the simplicity of lodge holidays.

Perfect Place to Unwind: Solo Travel is Growing

An emerging trend that lodge owners should pay attention to is the rise of the solo staycation.

In 2024, solo break bookings grew by 28%, showing that people are increasingly seeking peaceful escapes tailored to their own schedule.

A well positioned luxury lodge offers exactly that – a safe, stylish retreat where solo travellers can unwind in comfort, surrounded by nature.

Though a number of luxury holiday lodges are designed to house all the family, there are many smaller, more compact options.

These boast the same modern decor, open plan living areas and proximity to beautiful beaches as larger luxury holiday lodges, but they’re the ideal size for someone wanting a solo adventure.

luxury lodge

From Hot Tubs to Coastal Walks: What Guests Want to Do

The appeal of a staycation isn’t just the destination, it’s what people can do once they arrive.

The top three activities Brits are looking for are:

  • Countryside walks
  • Coastal walks
  • Exploring local attractions

This is good news for luxury lodge owners, as many luxury lodges are nestled in areas rich with walking routes, natural beauty and cultural gems.

There’s also a growing interest in luxury lodge breaks with private hot tubs, which provide the ideal way to relax and unwind in beautiful surroundings.

Whether you’re planning a weekend getaway or a much longer trip to your luxury holiday lodge, there’s nothing quite like returning from a countryside walk and being able to enjoy a private hot tub on the outdoor decking.

What This Means for Luxury Holiday Lodge Owners

The growth of the UK staycation market signals strong prospects for both lifestyle luxury lodge buyers and investors.

Whether you’re already a luxury lodge owner who enjoys regular lodge holidays, or you’re thinking about buying a luxury holiday lodge as an investment property, you’re likely to benefit from the growing interest in UK staycations.

  • Rental Income Potential – With staycations in higher demand year-round, luxury holiday lodges represent a lucrative opportunity to earn consistent rental income.
  • Future Resale Value – As the market grows, the desirability of luxury lodges is likely to increase, supporting strong resale opportunities.
  • Personal Enjoyment – Beyond the financials, owning a luxury holiday lodge gives you guaranteed access to the type of holidays most Brits now want. You can enjoy stress-free breaks surrounded by nature, available whenever you choose.

With a lodge boasting a fully equipped kitchen, outdoor decking, modern facilities and things to do close by, you can take advantage of this growing interest in UK breaks.

Ready to Enjoy in Year-Round Lodge Breaks?

The numbers don’t lie – the UK staycation market is thriving, and all signs point to sustained growth.

For those who own – or are considering owning – a luxury lodge, the future is bright.

With demand increasing across solo travellers, couples, families and groups of friends, investing in a luxury holiday lodge isn’t just about holidaying in style.

It’s about securing a property that aligns perfectly with one of the UK’s fastest-growing leisure trends.

From the Lake District to Cornwall, Scotland to North Wales, you’ll be making wonderful memories with loved ones, children and pets before you know it.

Are you ready to enjoy year-round lodge holidays?

Sources: The Sykes Staycation Index 2025 and Cottages.com