Luxury Lodge Owners: What Do They Really Want in 2025?
The UK luxury lodge market is evolving fast, and so are the priorities of prospective lodge owners.
Whether you’re considering your first purchase or expanding your portfolio, understanding what matters most to lodge owners in 2025 can help you make smarter decisions.
What’s Driving Luxury Lodge Ownership?
Balancing Owning a Luxury Lodge With Affordability
While luxury lodges offer an investment opportunity, owners want to balance purchase cost with revenue potential.
Holiday spending is on the rise, which means there’s more disposable income for high quality stays, allowing lodge owners to charge premium rates.
Yet, keeping the initial outlay reasonable is key.
For those looking at luxury lodge ownership, competitive purchase price, low maintenance or upgrade costs, and features that directly boost bookings and revenue are all being factored in.
For example, installing a hot tub can increase revenue by 37%, making an upfront investment worthwhile.
Holiday Home Location is Everything
A luxury lodge’s location still dominates purchasing decisions.
Those large towns and cities have always shown strong demand, rural and retreats surrounded by natural beauty also remain highly attractive.
Top considerations for holiday home owners include:
- Proximity to high-demand attractions such as coastlines, national parks, areas of outstanding natural beauty and cultural hotspots.
- Accessibility for short breaks and family getaways, especially from major cities.
- Year-round appeal, ensuring lodges can be used beyond peak summer months.
- The option to take short drives to local areas, leisure facilities, bars, parks, restaurants, spas and must-visit tourist attractions.
- What’s on the doorstep and how easy it is to discover other areas.
Luxury Lodge Size and Layout Flexibility
The rise in solo travel, which grew 28% in 2024, has shifted attention toward smaller, more versatile lodges.
Owners are now considering small lodges, which are perfect for solo travellers or couples.
Though larger lodges are still popular – especially amongst those looking for a private retreat for family holidays – small lodges aren’t being overlooked.
Luxury Lodge Features That Pay
A luxury lodge isn’t just about aesthetics – it’s about providing experiences that guests can’t find elsewhere.
Lodge owners prioritise features that enhance appeal and bookings, making it even easier to make unforgettable memories and special moments.
Pet-Friendly Holiday Homes
Searches for pet-friendly holidays are up 60% since 2019, and properties that accept pets see 2.5 more bookings per year and 18% higher revenue.
Hot Tubs and Outdoor Living Spaces
For those who are pursuing luxury lodge ownership as an income stream, hot tubs and outdoor living spaces can be a revenue booster.
High Quality Interiors
Holiday home owners are increasingly prioritising high quality interiors.
Owning a luxury lodge is the ideal home-away-from-home experience, and modern kitchens, central heating, stylish bathrooms, double glazing, wi-fi and comfortable furnishings elevate that.
Holiday Home Owners Want Marketing and Booking Potential
Even the most beautiful lodge needs the right exposure.
Lodge owners are paying more attention to lodges that are easier to rent out.
Though owning a luxury lodge is the perfect place to spend quality time with loved ones, renting it out to other holidaymakers is all part of the ownership experience.
This means that owners are not only looking for lodges with breath taking views and close proximity to restaurants in nearby towns, they’re also looking for lodges that are easy to market.
- Professional photography and property listings
- Unique selling points, such as modern comforts, views, exclusivity and pet-friendly facilities
- Strategic pricing based on local competition and seasonal demand
With average occupancy rates at 32%, effective marketing is the difference between a luxury lodge sitting empty and one booked solid.
Future-Proofing Their Holiday Home Investment
Whether the lodge is in the Lake District or North Yorkshire, Devon or Scotland, lodge ownership is a big investment.
In 2025, lodge owners are thinking long-term.
They want lodges that can adapt to market trends, such as:
- Features catering to solo travellers and couples
- Flexible spaces for families or groups
- Premium features such as hot tubs, pet-friendly facilities or luxury extras that can be added later
By anticipating guest demand, lodge owners ensure their properties remain competitive and profitable year after year.
Lodge Ownership: Enjoy Everything Luxury Lodges Offer
If you’re thinking about buying a holiday home, there’s never been a better time to take the plunge and own a luxury lodge.
Whether you’re planning to make unforgettable memories and explore the local area with family, or unwind in your own personal retreat, luxury lodges have everything you need to relax.
Luxury Lodges and Holiday Homes: Prime Location for Those Seeking a Premium Getaway
Luxury lodge owners in 2025 aren’t just buying property, they’re investing in lifestyle, experience, and long-term returns.
Affordability, prime location versatile layouts and revenue-boosting features like pet-friendly policies and hot tubs are at the top of the list.
Ready for Lodge Ownership Surrounded by Natural Beauty?
If you’re considering owning a lodge this year, understanding these priorities can help you choose a property that meets market demand and maximises your return on investment.
From lodges in areas of outstanding natural beauty, to those close to the coast, there’s something for everyone.
You’ll be part of the lodge owners community and creating lasting memories before you know it.
Sources: The Sykes Staycation Index 2025, Visit Britain and Coast & Country
